Portfolio Spend Review

Real Estate Portfolio
2026 Forecast vs Actuals

Month by month, all three brands, against the same $110,000 annual envelope. Actuals are closed Google Ads spend through July. Aug–Dec remain forecast.
3 Clients|Actuals through July 2026|$110,000 Combined Annual Budget
Section 01

Portfolio Snapshot

Through July, the portfolio has spent $59,075.13 against a $62,500 forecast — under by $3,424.87 (−5.5%). That leaves $50,925 of the annual envelope for Aug–Dec, against $47,500 already planned for those months.
Annual Envelope
$110,000
REP $30K · AoD $30K · HS $50K — unchanged
YTD Actual (Jan–Jul)
$59,075
53.7% of the annual envelope spent
Variance vs Forecast
−$3,424.87
−5.5% against $62,500 forecast to date
Unallocated Headroom
$3,425
Envelope left minus Aug–Dec plan — reshape, don't add
BrandYTD ForecastYTD ActualVariance ($)Variance (%)Status
Real Estate Post $21,500 $22,013.04 $513.04 +2.4% On pace
Addresses of Distinction $15,500 $13,964.61 −$1,535.39 −9.9% On pace
Hall Signs $25,500 $23,097.49 −$2,402.51 −9.4% On pace
Combined Portfolio $62,500 $59,075.13 −$3,424.87 −5.5%
Variance is measured against our forecast, not the original CSV forecast. Status is On pace within ±10%, Under below −10%, Over above +10%. Underspend generally reflects rank and impression-share constraints rather than weak performance — it is budget available to reshape into higher-leverage months, not budget to add.
Section 02

Month by Month, Brand by Brand

Every month of 2026 for each account. Rows through July are closed actuals pulled from Google Ads; Aug–Dec are the forecast as it stands and have not been spent.
On pace  within ±10% of forecast Under forecast  more than 10% below Over forecast  more than 10% above Planned  future month, not yet spent
Real Estate Post
Annual envelope $30,000  ·  July YTD $22,013  ·  On pace
MonthForecastActualVariance ($)Variance (%)Status
January $1,200 $1,111.02 −$88.98 −7.4% On pace
February $1,500 $1,277.30 −$222.70 −14.8% Under forecast
March $2,800 $2,022.09 −$777.91 −27.8% Under forecast
April $3,800 $2,946.40 −$853.60 −22.5% Under forecast
May $5,000 $4,411.05 −$588.95 −11.8% Under forecast
June $4,000 $4,790.84 $790.84 +19.8% Over forecast
July $3,200 $5,454.34 $2,254.34 +70.4% Over forecast
August $2,500 Not yet spent — — Planned
September $2,000 Not yet spent — — Planned
October $1,300 Not yet spent — — Planned
November $1,500 Not yet spent — — Planned
December $1,200 Not yet spent — — Planned
YTD through July $21,500 $22,013.04 $513.04 +2.4%
Full Year 2026 $30,000 $22,013.04 to date $7,987 left for Aug–Dec · $8,500 already planned · $513 over plan
Addresses of Distinction
Annual envelope $30,000  ·  July YTD $13,965  ·  On pace
MonthForecastActualVariance ($)Variance (%)Status
January $1,000 $940.32 −$59.68 −6.0% On pace
February $1,000 $1,010.74 $10.74 +1.1% On pace
March $1,500 $1,368.05 −$131.95 −8.8% On pace
April $3,000 $1,949.35 −$1,050.65 −35.0% Under forecast
May $4,000 $1,984.36 −$2,015.64 −50.4% Under forecast
June $2,500 $2,889.68 $389.68 +15.6% Over forecast
July $2,500 $3,822.12 $1,322.12 +52.9% Over forecast
August $2,500 Not yet spent — — Planned
September $4,000 Not yet spent — — Planned
October $4,500 Not yet spent — — Planned
November $2,000 Not yet spent — — Planned
December $1,500 Not yet spent — — Planned
YTD through July $15,500 $13,964.61 −$1,535.39 −9.9%
Full Year 2026 $30,000 $13,964.61 to date $16,035 left for Aug–Dec · $14,500 already planned · $1,535 unallocated
Hall Signs
Annual envelope $50,000  ·  July YTD $23,097  ·  On pace
MonthForecastActualVariance ($)Variance (%)Status
January $2,500 $2,280.74 −$219.26 −8.8% On pace
February $3,000 $2,304.11 −$695.89 −23.2% Under forecast
March $3,000 $2,436.89 −$563.11 −18.8% Under forecast
April $4,000 $3,011.62 −$988.38 −24.7% Under forecast
May $3,500 $4,795.64 $1,295.64 +37.0% Over forecast
June $3,500 $4,203.93 $703.93 +20.1% Over forecast
July $6,000 $4,064.56 −$1,935.44 −32.3% Under forecast
August $7,500 Not yet spent — — Planned
September $6,000 Not yet spent — — Planned
October $5,500 Not yet spent — — Planned
November $3,500 Not yet spent — — Planned
December $2,000 Not yet spent — — Planned
YTD through July $25,500 $23,097.49 −$2,402.51 −9.4%
Full Year 2026 $50,000 $23,097.49 to date $26,903 left for Aug–Dec · $24,500 already planned · $2,403 unallocated