Portfolio Spend Review

Real Estate Portfolio
2026 Forecast vs Actuals

Month by month, all three brands, against the same $110,000 annual envelope. Actuals are closed Google Ads spend through September. Oct–Dec remain forecast.
3 Clients|Actuals through September 2026|$110,000 Combined Annual Budget
Section 01

Portfolio Snapshot

Through September, the portfolio has spent $78,928.41 against a $87,000 forecast — under by $8,071.59 (−9.3%). That leaves $31,072 of the annual envelope for Oct–Dec, against $23,000 already planned for those months.
Annual Envelope
$110,000
REP $30K · AoD $30K · HS $50K — unchanged
YTD Actual (Jan–Sep)
$78,928
71.8% of the annual envelope spent
Variance vs Forecast
−$8,071.59
−9.3% against $87,000 forecast to date
Unallocated Headroom
$8,072
Envelope left minus Oct–Dec plan — reshape, don't add
BrandYTD ForecastYTD ActualVariance ($)Variance (%)Status
Real Estate Post $26,000 $28,003.38 $2,003.38 +7.7% On pace
Addresses of Distinction $22,000 $18,460.52 −$3,539.48 −16.1% Under forecast
Hall Signs $39,000 $32,464.50 −$6,535.50 −16.8% Under forecast
Combined Portfolio $87,000 $78,928.41 −$8,071.59 −9.3%
Variance is measured against our forecast, not the original CSV forecast. Status is On pace within ±10%, Under below −10%, Over above +10%. Underspend generally reflects rank and impression-share constraints rather than weak performance — it is budget available to reshape into higher-leverage months, not budget to add.
Section 02

Month by Month, Brand by Brand

Every month of 2026 for each account. Rows through September are closed actuals pulled from Google Ads; Oct–Dec are the forecast as it stands and have not been spent.
On pace  within ±10% of forecast Under forecast  more than 10% below Over forecast  more than 10% above Planned  future month, not yet spent
Real Estate Post
Annual envelope $30,000  ·  September YTD $28,003  ·  On pace
MonthForecastActualVariance ($)Variance (%)Status
January $1,200 $1,111.02 −$88.98 −7.4% On pace
February $1,500 $1,277.30 −$222.70 −14.8% Under forecast
March $2,800 $2,022.09 −$777.91 −27.8% Under forecast
April $3,800 $2,946.40 −$853.60 −22.5% Under forecast
May $5,000 $4,411.05 −$588.95 −11.8% Under forecast
June $4,000 $4,790.84 $790.84 +19.8% Over forecast
July $3,200 $5,454.34 $2,254.34 +70.4% Over forecast
August $2,500 $3,542.86 $1,042.86 +41.7% Over forecast
September $2,000 $2,447.49 $447.49 +22.4% Over forecast
October $1,300 Not yet spent — — Planned
November $1,500 Not yet spent — — Planned
December $1,200 Not yet spent — — Planned
YTD through September $26,000 $28,003.38 $2,003.38 +7.7%
Full Year 2026 $30,000 $28,003.38 to date $1,997 left for Oct–Dec · $4,000 already planned · $2,003 over plan
Addresses of Distinction
Annual envelope $30,000  ·  September YTD $18,461  ·  Under forecast
MonthForecastActualVariance ($)Variance (%)Status
January $1,000 $940.32 −$59.68 −6.0% On pace
February $1,000 $1,010.74 $10.74 +1.1% On pace
March $1,500 $1,368.05 −$131.95 −8.8% On pace
April $3,000 $1,949.35 −$1,050.65 −35.0% Under forecast
May $4,000 $1,984.36 −$2,015.64 −50.4% Under forecast
June $2,500 $2,889.68 $389.68 +15.6% Over forecast
July $2,500 $3,822.12 $1,322.12 +52.9% Over forecast
August $2,500 $2,603.12 $103.12 +4.1% On pace
September $4,000 $1,892.79 −$2,107.21 −52.7% Under forecast
October $4,500 Not yet spent — — Planned
November $2,000 Not yet spent — — Planned
December $1,500 Not yet spent — — Planned
YTD through September $22,000 $18,460.52 −$3,539.48 −16.1%
Full Year 2026 $30,000 $18,460.52 to date $11,539 left for Oct–Dec · $8,000 already planned · $3,539 unallocated
Hall Signs
Annual envelope $50,000  ·  September YTD $32,465  ·  Under forecast
MonthForecastActualVariance ($)Variance (%)Status
January $2,500 $2,280.74 −$219.26 −8.8% On pace
February $3,000 $2,304.11 −$695.89 −23.2% Under forecast
March $3,000 $2,436.89 −$563.11 −18.8% Under forecast
April $4,000 $3,011.62 −$988.38 −24.7% Under forecast
May $3,500 $4,795.64 $1,295.64 +37.0% Over forecast
June $3,500 $4,203.93 $703.93 +20.1% Over forecast
July $6,000 $4,064.56 −$1,935.44 −32.3% Under forecast
August $7,500 $4,666.77 −$2,833.23 −37.8% Under forecast
September $6,000 $4,700.24 −$1,299.76 −21.7% Under forecast
October $5,500 Not yet spent — — Planned
November $3,500 Not yet spent — — Planned
December $2,000 Not yet spent — — Planned
YTD through September $39,000 $32,464.50 −$6,535.50 −16.8%
Full Year 2026 $50,000 $32,464.50 to date $17,535 left for Oct–Dec · $11,000 already planned · $6,535 unallocated