Portfolio Spend Review

Real Estate Portfolio
2026 Forecast vs Actuals

Month by month, all three brands, against the same $110,000 annual envelope. Actuals are Google Ads spend through Oct 14: closed months plus October to date against a prorated forecast. The rest of Oct–Dec remains forecast.
3 Clients|Actuals through Oct 14 2026|$110,000 Combined Annual Budget
Section 01

Portfolio Snapshot

Through Oct 14, the portfolio has spent $82,339.29 against a $92,103 forecast — under by $9,763.93 (−10.6%). That leaves $27,661 of the annual envelope for rest of Oct–Dec, against $17,897 already planned for those months.
Annual Envelope
$110,000
REP $30K · AoD $30K · HS $50K — unchanged
YTD Actual (Jan–Oct 14)
$82,339
74.9% of the annual envelope spent
Variance vs Forecast
−$9,763.93
−10.6% against $92,103 forecast to date
Unallocated Headroom
$9,764
Envelope left minus rest of Oct–Dec plan — reshape, don't add
BrandYTD ForecastYTD ActualVariance ($)Variance (%)Status
Real Estate Post $26,587 $29,077.61 $2,490.51 +9.4% On pace
Addresses of Distinction $24,032 $19,078.87 −$4,953.39 −20.6% Under forecast
Hall Signs $41,484 $34,182.81 −$7,301.06 −17.6% Under forecast
Combined Portfolio $92,103 $82,339.29 −$9,763.93 −10.6%
Variance is measured against our forecast, not the original CSV forecast. Status is On pace within ±10%, Under below −10%, Over above +10%. Underspend generally reflects rank and impression-share constraints rather than weak performance — it is budget available to reshape into higher-leverage months, not budget to add.
Section 02

Month by Month, Brand by Brand

Every month of 2026 for each account. Rows before October are closed actuals pulled from Google Ads. October is spend through Oct 14, measured against the forecast prorated by days elapsed (14 of 31). The rest of Oct–Dec is the forecast as it stands and has not been spent.
On pace  within ±10% of forecast Under forecast  more than 10% below Over forecast  more than 10% above Planned  future month, not yet spent
Real Estate Post
Annual envelope $30,000  ·  Oct 14 YTD $29,078  ·  On pace
MonthForecastActualVariance ($)Variance (%)Status
January $1,200 $1,111.02 −$88.98 −7.4% On pace
February $1,500 $1,277.30 −$222.70 −14.8% Under forecast
March $2,800 $2,022.09 −$777.91 −27.8% Under forecast
April $3,800 $2,946.40 −$853.60 −22.5% Under forecast
May $5,000 $4,411.05 −$588.95 −11.8% Under forecast
June $4,000 $4,790.84 $790.84 +19.8% Over forecast
July $3,200 $5,454.34 $2,254.34 +70.4% Over forecast
August $2,500 $3,542.86 $1,042.86 +41.7% Over forecast
September $2,000 $2,447.49 $447.49 +22.4% Over forecast
October
MTD thru Oct 14		 $587
14/31 days of $1,300		 $1,074.23 $487.13 +83.0% Over forecast
November $1,500 Not yet spent — — Planned
December $1,200 Not yet spent — — Planned
YTD through Oct 14 $26,587 $29,077.61 $2,490.51 +9.4%
Full Year 2026 $30,000 $29,077.61 to date $922 left for rest of Oct–Dec · $3,413 already planned · $2,491 over plan
Addresses of Distinction
Annual envelope $30,000  ·  Oct 14 YTD $19,079  ·  Under forecast
MonthForecastActualVariance ($)Variance (%)Status
January $1,000 $940.32 −$59.68 −6.0% On pace
February $1,000 $1,010.74 $10.74 +1.1% On pace
March $1,500 $1,368.05 −$131.95 −8.8% On pace
April $3,000 $1,949.35 −$1,050.65 −35.0% Under forecast
May $4,000 $1,984.36 −$2,015.64 −50.4% Under forecast
June $2,500 $2,889.68 $389.68 +15.6% Over forecast
July $2,500 $3,822.12 $1,322.12 +52.9% Over forecast
August $2,500 $2,603.12 $103.12 +4.1% On pace
September $4,000 $1,892.79 −$2,107.21 −52.7% Under forecast
October
MTD thru Oct 14		 $2,032
14/31 days of $4,500		 $618.34 −$1,413.91 −69.6% Under forecast
November $2,000 Not yet spent — — Planned
December $1,500 Not yet spent — — Planned
YTD through Oct 14 $24,032 $19,078.87 −$4,953.39 −20.6%
Full Year 2026 $30,000 $19,078.87 to date $10,921 left for rest of Oct–Dec · $5,968 already planned · $4,953 unallocated
Hall Signs
Annual envelope $50,000  ·  Oct 14 YTD $34,183  ·  Under forecast
MonthForecastActualVariance ($)Variance (%)Status
January $2,500 $2,280.74 −$219.26 −8.8% On pace
February $3,000 $2,304.11 −$695.89 −23.2% Under forecast
March $3,000 $2,436.89 −$563.11 −18.8% Under forecast
April $4,000 $3,011.62 −$988.38 −24.7% Under forecast
May $3,500 $4,795.64 $1,295.64 +37.0% Over forecast
June $3,500 $4,203.93 $703.93 +20.1% Over forecast
July $6,000 $4,064.56 −$1,935.44 −32.3% Under forecast
August $7,500 $4,666.77 −$2,833.23 −37.8% Under forecast
September $6,000 $4,700.24 −$1,299.76 −21.7% Under forecast
October
MTD thru Oct 14		 $2,484
14/31 days of $5,500		 $1,718.31 −$765.56 −30.8% Under forecast
November $3,500 Not yet spent — — Planned
December $2,000 Not yet spent — — Planned
YTD through Oct 14 $41,484 $34,182.81 −$7,301.06 −17.6%
Full Year 2026 $50,000 $34,182.81 to date $15,817 left for rest of Oct–Dec · $8,516 already planned · $7,301 unallocated